ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Marketing and Optimization:
Work with manager and agencies to execute strategy and develop program optimizations for paid media based on data to support company plans for brand and outlet channels. Paid media programs include, but are not limited to, SEM, paid social, digital ads, affiliates, etc.
Ownership of cross-functional relationships with marketing and creative teams to support creative strategy, input requests, and execute for paid programs.
Oversee reporting and make optimization recommendations to maximize performance and increase new customer acquisition and ROI of paid media efforts
Support and execute on strategic and media plans to support brand goals, stories, and initiatives in paid media channels.
Regularly audit paid media channel structures, budgets, etc., to optimize where needed on an ongoing basis.
Communication and Operations:
Collaborate with internal cross-functional teams and manage relationships to maximize success and support brand goals
Stay up to date on trainings, webinars, and industry updates
Manage day-to-day agency partners to ensure alignment across channels and optimized performance.
Consistently collaborate with external stakeholders demonstrating strong communication skills to represent Vera Bradley
Communicate paid media plans and support cross-functional teams on weekly basis in appropriate meetings.
EDUCATION AND/OR EXPERIENCE
Bachelor's degree in business, Marketing, Advertising or other related field preferred.
2+ years digital marketing experience
Marketing agency or corporate/digital marketing department experience preferred
Experience in developing promotions, managing campaigns and Marketing strategies preferred.
Experience with e-commerce and digital platform strategies and operations
Strong PC skills using Microsoft Office software, including excellent Microsoft Excel skills
Experience with Microsoft D365 preferred
Experience with Salsify preferred
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Detail-oriented with the ability to manage multiple tasks simultaneously
Excellent prioritization, organizational and follow-through skills
Excellent interpersonal, written and verbal communication skills
Flexible and adaptable with the ability to work under pressure to meet deadlines in a fast-paced office environment
Team player who thrives in a collaborative environment
Strong appreciation for marketing and marketing creative
Management of third-party and agency relationships.
Strong PC and Mac skills utilizing Microsoft Office and Project Management software
Presentation skills
Management of third-party and agency relationships
Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness
ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Fort Wayne, IN Corporate office
Occasional local travel for Company business
Office environment. Utilizing an office desk - sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
Strong sensory skills, such as good eyesight, good hearing, and dexterity
Ability to operate office equipment, including computers, copiers, fax machines, and phones
Ability to occasionally lift and/or move up to 10 pounds
We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.
Health Benefits
VRA offers a variety of medical, dental and vision programs to meet your family's health care needs.
Survivor Benefits
Life insurance provides peace of mind for your family should the unexpected happen.
Income Protection
If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.
Retirement Plan
The VRA 401k plan helps you accumulate savings for retirement
Paid Time Off
Enjoy generous time off programs.
Give Back Opportunities
VRA offers the opportunity to serve your community.
Holistic Wellness
Product Discount
Ancillary Benefits and Programs
Equal Opportunity Employer/Vets/Disabled
Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.For more information, please click the following links:
Vera Bradley's Equal Employment and Affirmative Action Policy
Know Your Rights: Workplace Discrimination is Illegal (in English)
Know Your Rights: Workplace Discrimination is Illegal (in Spanish)
E-Verify Participation Poster
Right to Work Poster (English)
Right to Work Poster (Spanish)
California Privacy Notice
If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.